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Your Style Deserves the Real Deal<\/h2>Your Style Deserves the Real Deal<\/h2>It's becoming more difficult to tell sustainable products from those that are greenwashed. When surveyed, 100% of the senior retail executives agree that consumers expect them to operate in a more sustainable way\u00b9<\/strong>. As the global fast fashion industry gradually adapts to the climate crisis, some producers make their products appear more sustainable than they actually are. This is a major problem for everyone because it:<\/p> shifts responsibility from industries to individuals, which is unfair and unhelpful,<\/p><\/li> stalls efforts to reduce harmful emissions on a large scale,<\/p><\/li> delays action on climate change, which is already an urgent issue, and<\/p><\/li> erodes consumer trust in producers who are genuinely making an effort to be sustainable.<\/p><\/li><\/ul> According to a survey by The Business of Fashion and McKinsey, 66% of consumers say they consider sustainability when making a purchase, and 3\/4 of Millennial favour it too\u00b2<\/strong>. By supporting ethical and sustainable producers, we're helping to drive positive change in the fashion industry and beyond. We\u2019ve gone ahead and sourced from industry makers with a <\/strong>circular supply chain<\/u><\/strong><\/a> to bring you conscious style.<\/p> These industry makers take their carbon footprint seriously by already adapting to lower carbon impacts across all three emission scopes (direct, indirect, and operations). They meet industry-leading certification authorities like GOTS, OEKO-TEX, and others, to bring you an established circular fashion model that has:<\/p> designed out\u00a0waste\u00a0and pollution,<\/p><\/li> systems to keep products and materials in use, and<\/p><\/li> effective strategies to regenerate natural\u00a0systems.<\/p><\/li><\/ul> <\/p> By drawing attention to sustainable production practices Meke aims to shift consumer mindsets. Let\u2019s grow our community and put the pressure on makers now\u2013 to take action and reduce their climate impacts on our tomorrow!<\/p><\/h3>
Put the Industry Makers in Charge of Change<\/h2>